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PRIMER FAQ
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FAQ: List

Profiles

Ads

FAQ: Answers

Profiles

Will my profile be made public?
Your profile will not be made public unless you explicitly make it so. On Cole8, both profile sharing and advertising are optional.
Who will see my profile if I choose make it public?
It will be seen by anyone who searches for you on Cole8. When you make your profile public, you have made it visible to everyone, worldwide. You can, of course, choose what you wish to share publicly. Also, you can hide your public profile at any time.
Can my Personal and Corporate profiles be shared at the same time?
No you cannot. In fact, you can only have one profile with your account at any time. The choice of personal or corporate profile is simply to accommodate the varying needs of our users. If you do need to share both types of profiles at the same time, you may have to create one account for yourself and another for your business. Each, however, with a separate email.
How do I know how many people viewed my profile?
PRIMER does not currently provide reports on profile views. We intend to provide this feature with our ad reporting system, which is currently being developed.
Is profile sharing free?
Yes. Profile sharing on Cole8 is absolutely free (and optional).

Ads

How do I know which Search Term is appropriate for my ad?
  • Search Term must be related to the particular product or service that you wish to promote. An unrelated Search Term will give little, if any ad exposure.
  • Avoid using punctuation in the Search Term. Punctuation is rare in searches, hence, ads with Search Terms that contain punctuation are unlikely to get good exposure with the given search term. It may however, still get some traffic due to "approximate" searches. This only works if Match the search term is set to approximately.
  • Use only one Search Term for each ad. Using multiple Search Terms will be unproductive as it is rare to have searches that include multiple Search Terms. Create a separate ad for each Search Term that you wish to use. For example, using televisions, dvd players and home theatres as a single Search Term is wrong. Instead, create 3 separate ads: one with televisions as the Search Term, the second with dvd players and the third with home theatres as the Search Term.
  • Run as many ads as possible for each of your products or services. Doing so gives your business maximum exposure to prospective customers.
  • Avoid using the name of your business as the Search Term. Doing so restricts the display of your ad only to those who already know your business by name. You may, of course, do so, if that is your intention.
  • Avoid using punctuation. Most searches do not contain punctuation.
  • Search Term is not case-sensitive. For example, restaurants in lagos, Restaurants In Lagos and RESTAURANTS IN LAGOS are all the same. Hence, only one of them should be used as a Search Term.
How many ads can I create?
You can create and run as many ads as you like. However, due to resource constraints, a limit will be placed in the future, on the number of ads per account. You will be notified when this is the case.
How long will my ads continue to run?
Once activated, your ad should remain active till you explicitly inactivate it. You may activate or inactivate any of your ads at any time.
Is advertising free?
Yes, advertising on Cole8 is absolutely free.
How do I know how my ads are performing?
PRIMER does not currently provide reports on ad performance. We are working hard to make this feature available as soon as possible. We do log all impressions though, and as soon as the reporting system is complete, we will make all historical statistics available. Please bear with us.

In the meantime, however, you can monitor your ads indirectly, such as through your web server via the referrer to your page. You may also monitor the phone calls, emails or faxes that you may receive in response to your ads.

How does Cole8 select the ads to display when a particular search is done?
The process is entirely automated using a proprietary ranking system. Note that all ads with the given search term will eventually be displayed as the user keeps clicking the Next button.
What criteria are used to rank ads?
The two most important criteria are the content of the ad and the date the ad was last modified. To get good ranking for your ads, make sure the ad is relevant to the search term to which it is bound. Also, keep your ads up-to-date. The ad ranking system is fully automated and we do not offer any paid ranking.
Can I buy a higher ad placement?
No. Advertising on Cole8 is absolutely free and your ad rank is determined exclusively by our ranking criteria.
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